Website SEO Content Ideas
18 sensational web content ideas to grab new visitors, boost your search engine optimization impact and inspire others to link to your site!
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Bust an urban myth- You can’t believe everything you read online – rumor, speculation and inaccuracies pollute the web. A good myth busting article can help your customers, earn their trust, and increase search engine traffic.
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Start a debate- Encouraging controversy and conflict can be a great way of attracting attention online. Publishing an article that starts a debate is likely to generate traffic, comments and links. This is particularly useful with your blog as great conversations can start in the comments resulting in new subscribers, traffic and mentions.
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Reveal some secret tips and tricks- Everyone loves a secret right? Many business owners feel they don’t have enough to write about, or time to elucidate their ideas. If you are in business or operate your own site, you probably have a wealth of knowledge, experience and insight about your industry that many of your customers and prospects will find interesting.
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Answer your customers’ questions- People have tons of questions about all sorts of things. They want answers and often go to a search engine to find them. By answering their questions, you’ll create interesting copy and attract relevant traffic to your site.
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Review of the year- A review of the year is a great way to creating keyword rich relevant web content. Organize a brainstorming session with others to pinpoint the year’s important events in your industry.
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Write a case study – A well-written story about a successful client can be a fantastic way of introducing yourself to prospective customers. It’s an opportunity for people to see the services you provide, and will help them gauge what kind of solutions you apply to specific problems.
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Interview an expert- Obtain an interview with a respected personality in your industry and the resulting article is likely to attract great traffic and links to your site.
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Write a blog- Although this is old news you still may not be doing it. A blog can engage your prospects in conversation and converts them into customers by building their trust in your ability to deliver.
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Write your company’s history – Often, someone arriving at your homepage will click on the ‘History of Company’ link because they want to gain a flavor of what your business is all about. This is your opportunity to put the corporate voice on mute and tell your story in a personable way. Creating it is easy and affordable. Contact us today! |
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Report on an event – Every year, companies spend thousands of marketing dollars sending their employees to exhibitions, seminars, and training courses. One of the most popular blog postsI have ever written was essentially my notes from an industry event. Make the most of your marketing spend by turning an event experience into interesting web copy.
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Jargon buster- Using obscure or little-known language runs the risk of leaving your customers feeling confused and frustrated. If an expression is mainly used within your industry and not outside, it’s jargon.
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Review a book- Writing a book review is a great opportunity to create a keyword rich web page and also a chance to give an honest reaction to someone else’s work. Choose a book relevant to your industry so the resulting article will be filled with keywords.
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Review a product- How do you choose which products you purchase? Do you ask your friends’ and colleagues’ opinions before you buy? Savvy consumers will be looking for product reviews. Provide them on your site and you are likely to attract traffic.
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Build a Top 10 list – People respond well to Top 10 lists (or top 10 etc) and they are some of the quickest, easiest articles you can write. You can list top tips, worst mistakes, or simple bullet points. Here is an example I wrote called 101 SEO Mistakes.
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Write an A-Z- You can write an A-Z on almost anything: great products you have used over the years; tourist attractions in your state; songs and musicians you admire; or tasty food and recipes. This can make useful content, but go one better: aim to create something fun.
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Publish your own survey- Everyone loves to read survey results. Journalists often write news stories about them, which is one indicator of our interest in reading them. This hunger for survey results is well known in public relations (PR), and its practitioners regularly feed survey stories to newspapers and other media which is sure to generate plenty of links.
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Make a video- Videos make excellent content for your website. Use them to show your customers the full potential of the products you sell, or showcase your own expertise. Show customers how to use your products, others using your products or what products can do.
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Publish a press release- By adhering to a few basic principals, and by using keywords to optimize the content, you can gain the press attention you and your company deserves. In addition, press releases will typically generate hundreds of quality links from authoritative sites over time.
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